Carrying out A/B testing
Journeys can also be configured to carry out A/B testing.
- The Split function is designed to create multiple destinations for the same conditions. This is primarily used for A/B testing. Once again, be aware that you must have created the campaigns before setting out journeys.
- You can also configure the percentage of customers going to multiple campaigns. This ratio is set by allocating percentages to the destinations equalling 100(%).
- In the example below, we have configured the customer destinations to be split equally between a 'journeytest' page and a 'journeytestalt' page.