Create a Journey based on a A/B Test

Carrying out A/B testing

Journeys can also be configured to carry out A/B testing. 

• The Split function is designed to create multiple destinations for the same conditions. This is primarily used for A/B testing. Once again, be aware that you must have created the pages before setting out journeys. 
• You can also configure the percentage of customers going to multiple pages. This ratio is set by allocating percentages to the destinations equalling 100(%).
• In the example below, we have configured the customer destinations to be split equally between a 'journeytest' page and a 'journeytestalt' page.