Create a Journey based on Subscription Status

This feature is currently in beta. Please test it in a sandbox environment before deploying it to production.

Overview

Configuring a journey based on subscription status allows you to personalize user experiences by directing them to specific pages depending on whether they have an active subscription. For example, you might want to:

• Route active subscribers to exclusive content or account management pages.
• Redirect non-subscribers to sign-up or promotional pages.

This approach enhances user engagement by ensuring that each user encounters content relevant to their subscription status.

Example: If a user has an active subscription, they can be automatically routed to a premium content page. Conversely, users without an active subscription can be directed to a subscription offer or sign-up page.

 

Before you start

Check that the Limio customer is authenticated with an Identity that is correctly linked to an active Subscription. If the identity is missing or incorrect, the journey may not work as expected.

You can verify this by clicking the Subscriptions dropdown in the left-hand navigation > clicking Subscriptions > the left-hand navigation changes click Subscriptions here > search for the Subscription to verify > click Details > Owner will be populated as will Identity.

Creating a Journey

1. Select Journeys from the left-hand navigation pane.
2. Click the plus + button and select Add Journey Group.
3. Enter a name for the group and click Save.
4. Click the pencil ✏️ icon next to Starting Point to define how users enter the journey:
   • Choose an existing tag or create a new one.
   • (Recommended) Set a Fallback Tag to ensure proper routing.
5. Select or deselect Domains to determine where the journey applies.

Adding the Subscription Status criteria

1. Under Conditions, open the Type dropdown and select Subscription Status.
2. In the Subscription Status field, choose an option of activeSub or noActiveSub.
3. Under Actions, ensure Type is set to Destination.
4. Click the pencil ✏️ icon next to Split (%), which defaults to 100%, and specify the endpoint.
   • Click Add Condition to include an additional condition for the journey.
   • Click the plus + button below an existing condition to add an AND criteria within that condition.
5. Finally, click Save to put the Journey live.

Verification Steps: 

1. Authenticate as a user with the relevant subscription status (e.g activeSub).
2. Access the starting point URL.
3. Confirm that the redirection aligns with the defined journey.

📷 Screenshot: View of the "Subscription Status" condition in the Journeys tab.