How to configure Limio for Tracking and Attribution in Salesforce and Zuora

Limio provides a generic analytics tracking solution that can be integrated with your analytics or tracking provider. This solution is particularly useful for campaign or partner attribution - especially when you need to report on accurate order numbers from specific campaigns to internal teams or for referral or co-marketing initiatives with partners.

Limio ensures that URL parameters such as UTM and custom tracking parameters persist all the way to the Limio Order. Reporting is available on Limio Analytics, however since full reporting usually takes place in external systems like Zuora or Salesforce, Limio includes native integration with Zuora and supports attribution in Salesforce via Zuora Z360. Limio also offers real-time webhooks, enabling you to push Limio Order data to your analytics systems for accurate attribution.

A separate analytics approach is available for collecting user events via a data layer object. This can be consumed by a tag management system (e.g., Google Tag Manager) and forwarded to tools like Google Analytics or Snowplow. Learn more here: How to configure your analytics data layer in Limio.

Standard parameters, LTM custom parameters, LMO parameter and others

You can configure three types of parameters:

• Standard parameters, including UTM tags and platform-specific tags from Meta, Google, Reddit, TikTok, and X (Twitter). These are configurable via the referrer. Supported tags include:

  • "utm", "ltm", "lmo", "fbclid", "dclid", "gclid", "rdt_cid", "ttclid", "twclid"

• Custom parameters (LTM), usable in two ways:
  • 1. Configured on a Limio Offer. When a user clicks a Limio Offer via a component (e.g., Offer Cards), LTM parameters (any attribute starting with ltm_) will be appended to the URL. These values are offer-specific.
  • 2. Appended directly by the referrer, e.g., ?ltm_partner=BA.
  • These parameters propagate through the registration/log-in, checkout, and order-complete pages.
• LMO parameter: This is not customisable. The lmo_offer parameter always includes the offer path, e.g., lmo_offer=/offer2/test-offer.

Once an order is submitted, Limio stores all tracking parameters in the tracking object, which appears in Limio Basket, Limio Orders, Limio Events, and Limio Subscription. Example:

"tracking": {
"offers": ["/offers2/premium"],
"ltm_OfferDescription": "Premium Monthly Plan - Flash Deal",
"utm_source": "web",
"ltm_CampaignName": "Flash+Sale+$1+first+month,+then+$12.99+per+month",
"ltm_CampaignCode": "PLG_PREM_JUL25",
"addOns": [],
"ltm_ProductType": "SaaS",
"ltm_AccessType": "Direct",
"ltm_analytics_offer_type": "PLGSAAS",
"ltm_CampaignDescription": "$1+for+first+month,+then+$12.99+monthly,+cancel+any+time",
"lmo_offer": "/offers2/PremiumFirstMonth_1USD_Then_1299USD_Monthly",
"referrer": "https://www.example-saas.com/features/project-tracking",
"ltm_TransactionSource": "Web",
"campaign": "/pages2/flash-sale-premium-plan",
"ltm_Target": "5000",
"tag": "/tags/flashsale-premium",
"ltm_CampaignType": "Acquisition"
}

You can easily access reporting for UTM parameters via Limio Analytics. However, to set up full reporting, the tracking data above can be forwarded to the following systems:

Destination	How?	Details
Zuora	Via Limio's native integration using custom parameters	Map parameters to Zuora custom fields. How to populate custom fields in Zuora.
Salesforce	Via Zuora Z360	You will first need to set up the Zuora integration above. Requires setup of custom object mapping in Salesforce. Zuora Z360 documentation.
Salesforce	Via Limio-generated Salesforce Platform Events	Requires Salesforce Lightning Flows. Activate feature and set up integration.
Any system	Via Limio real-time webhooks	Use the Order webhook to send tracking data externally in real-time.
Any system	Via Limio APIs	Use the Get Object > Order API to pull tracking data externally. You can also do this in batch via Get Objects.

To configure custom attributes on Limio Offers that can carry LTM parameters, refer to this guide: How to work with Templates and Custom Attributes.