Limio Offers are a fundamental concept of Limio. Customers will purchase an Offer or upgrade/downgrade to different Offers. Offers can represent a recurring pricing, a one-time pricing, and can bundle various products. Limio Offers are the basis of ecommerce at Limio, being the initial starting point in the Catalog and what creates a Subscription at the time of purchase.
It's important to note that Limio Offers can be purchased standalone and will create a Limio Subscription (as well as a Zuora Subscription). If a subscriber purchases 2 Limio Offers, they will then have 2 separate Limio Subscriptions (and 2 separate Zuora Subscriptions) under the same Customer. Offers include sufficient information to create fully-fledged subscriptions, including terms and auto-renewal status.
If you wish to add products or discounts to an existing Subscription, you should consider using Limio Add-Ons. Add-Ons require less information as they will piggy-back on existing subscriptions. Learn more here.
What are the main configuration of Offers?
Display
Display fields are used to power the commerce experience and what Limio Components or Custom Components display to the customer through the purchase funnel and self-service experience. The table below lists in which Limio Component each Display attributes is used.
Billing & Products
The Billing attributes of the Offer will determine what is created in the Billing system such as Zuora. The billing section offers a lot of granular details, from determining the Price, Payment Methods available at Checkout, the Terms, the Auto-Renewal status. This allows you to granularly define what Limio should create in your Billing System.
On the Product tab, you can attach the Product and Rate Plan from your billing system.
There are multiple ways of configuring the Billing section to take best advantage of the billing system's flexibility. Learn more about the configuration of this section for Zuora here:
- How to configure Subscriptions in Limio Offers with External Price and Zuora Rate Plans
- How to configure Subscriptions in Limio Offers with Initial Price and Zuora Rate Plans
Commerce Behaviour
Commerce behaviour allow you to define certain behaviour of the offer, for example which checkout should be used, whether it allows quantity, which countries the offer can be purchased from, etc...
Custom Attributes
Customer can use custom attributes, for example to track analytics properties or hold specific fields that might be important for custom components.
Categorization
Categorization holds the Offer Labels to attach to Pages. Learn more at How to create Offers v2 to Attach to Campaigns/Pages.
Integration with Zuora Billing
Limio Offers have specific behaviour when using Zuora:
- Catalog: When products are synchronized to Limio, the Zuora products to be used for Limio Offers are synced in and are then available under the 'Products' tabs on the Offers. Only rate plans available for that Product are listed.
-
Order: In Zuora, a Limio Offer will create a new Subscription with its own term and with the relevant product and rate plan.
Full List of Attributes
The following list includes all the available Limio Offer attributes by types.
Custom attributes can be added to the template by clicking on Config -> Offers in Limio Catalog - learn more at How to work with Templates and Custom Attributes.
Following is a list of attributes from the config for offer templates.
|
Type |
Name |
Label |
Type |
Description |
Components |
Further details |
|
Display |
display_name__limio |
Display Name |
String |
Display name displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
add-to-basket-offers, associated-offers, cancel-save-offer, customer-orders, email-order, grouped-offers, nav-header, offer-cards, offers, order-change-table, switch-offer, switch-subscription |
|
|
Display |
display_price__limio |
Display Price |
Rich Text |
Display price displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
add-to-basket-offers, associated-offers, cancel-save-offer, email-order, grouped-offers, offer-cards, offers, switch-offer- switch-subscription |
|
|
Display |
detailed_display_price__limio |
Detailed Display Price |
Rich Text |
Detailed display price displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
add-to-basket-offers, associated-offers, cancel-save-offer, grouped-offers |
|
|
Display |
offer_features__limio |
Offer Features |
Rich Text |
Features displayed to the customer on the Limio Shop for Offer components (Acquisition) |
add-to-basket-offers, associated-offers, cancel-save-offer, grouped-offers, offer-cards, offers, order-change-table, switch-offer, switch-subscription |
|
|
Display |
cta_text__limio |
CTA |
String |
CTA displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
add-to-basket-offers, associated-offers, grouped-offers, offer-cards, offers, switch-offer, switch-subscription |
|
|
Display |
group__limio |
Group |
Picklist |
The group to which this offer belongs. Group are used for display on some components for Acquisition and Switch. |
associated-offers, cancel-save-offers, customer-orders, offer-cards, switch-offer, switch-subscription |
https://limio.zendesk.com/hc/en-gb/articles/360004236617-How-to-bucket-or-group-offers |
|
Display |
display_description__limio |
Display Description |
String |
Description displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
grouped-offers, offer-cards |
|
|
Display |
best_value__limio |
Best Value Offer |
Boolean |
If true, this offer is recognised as the offer with the best value in the campaign. The Limio Shop will display special designs on Offer components (Acquisition) |
grouped-offers, offer-cards |
|
|
Display |
checkout_description__limio |
Checkout Description |
Rich Text |
Description is displayed in the checkout below the zuora iFrame. |
single-page-checkout |
|
|
Billing |
payment_types__limio |
Payment Types |
Multi Picklist |
How can this offer be paid for? |
All components interacting with Billing |
|
|
Billing |
price__limio |
Initial Price |
Price |
Initial price for the subscription |
All components interacting with Billing |
|
|
Billing |
initial_term__limio
|
Initial Term |
|
The initial term of the subscription |
All components interacting with Billing |
|
|
Billing |
term__limio |
Renewal Term |
|
The renewal term of the subscription |
All components interacting with Billing |
|
|
Billing |
autoRenew__limio |
Auto Renew |
Boolean |
If true, a subscription with this offer will auto renew until cancelled. |
All components interacting with Billing |
|
|
Billing |
zuora_payment_term__limio |
Zuora Payment Term |
Picklist |
Possible values are: Due Upon Receipt, Net 30, Net 60, Net 90. Leaving this field blank will keep the default of Due Upon Receipt. |
All components interacting with Billing |
https://limio.zendesk.com/hc/en-gb/articles/4620344175005-Configuring-Zuora-Payment-Terms-in-Limio |
|
Billing |
discount__limio |
Discount |
Discount |
Denotes a percentage discount for cancel/save and for how long this discount will last for. |
cancel-save-offer, order-change-success
|
https://limio.zendesk.com/hc/en-gb/articles/4409351310481-How-to-create-a-Discount-offer |
|
Billing |
disable_autoPay__zuora |
Disable Auto Pay |
Boolean |
If true, a subscription with this offer will not auto pay upon renewal. |
All components interacting with Billing |
https://limio.zendesk.com/hc/en-gb/articles/4635466805917-Limio-Release-Notes-Release-52 |
|
Billing |
switch_date__limio |
Switch Date |
Picklist |
If the offer is a switch offer, this controls when that change will take place |
order-change-table, switch-subscription |
|
|
Commerce Behaviour |
is_gift__limio |
This Is A Gift |
Boolean |
If true, this offer describes a gift offer |
|
https://limio.zendesk.com/hc/en-gb/articles/360004221438-How-to-sell-subscription-gift-codes |
|
Commerce Behaviour |
choose_gift_date__limio |
Choose Gift Date |
Boolean |
If true, the customer can choose the date on which a gift offer is delivered |
|
https://limio.zendesk.com/hc/en-gb/articles/360004221438-How-to-sell-subscription-gift-codes |
|
Commerce Behaviour |
allow_multibuy__limio |
Allow Multibuy |
Boolean |
If true, the customer can add multiple of this offer to their basket (i.e. have a quantity) |
add-to-basket-offers, associated-offers, basket, checkout, customer-orders, nav-header, offers, orders-table, single-page-checkout, switch-offer, switch-subscription |
|
|
Commerce Behaviour |
is_redeem_gift__limio |
This Is A Redeemable Gift |
Boolean |
If true, this offer describes a redeemable gift offer. At the end of the transaction the customer will receive a code which can be exchanged for whatever is described in the offer |
edit-address, payments-table |
https://limio.zendesk.com/hc/en-gb/articles/360004221438-How-to-sell-subscription-gift-codes |
|
Commerce Behaviour |
allowed_countries__limio |
Allowed Countries |
Multi Picklist |
Countries allowed to be put down as deliver destinations during checkout. |
associated-offers, customer-orders, edit-address, orders-table, payments-table, switch-subscription |
|
|
Commerce Behaviour |
description__limio |
Description |
Rich Text |
Description displayed to the customer on the Limio Shop for Offer components (Acquisition and Switch) |
add-to-basket-offers, associated-offers, nexi-billing |
|
|
Commerce Behaviour |
request_company_info__limio |
Request Company Information |
Boolean |
If true, the customer will be required to fill out company information on checkout |
|
|
|
Commerce Behaviour |
checkout__limio |
Checkout Configuration |
|
Link to the relevant checkout |
associated-offers |
https://limio.zendesk.com/hc/en-gb/articles/4652854538013-Checkout-Type-Configuration |
|
Commerce Behaviour |
student__limio |
Student Offer |
Boolean |
If true, this offer is recognised as a student offer. |
|
|
|
Commerce Behaviour |
trial__limio |
Trial Offer |
Boolean |
If true, this offer is recognised as a trial offer. |
add-to-basket, grouped-offers, offers |
|
|
Commerce Behaviour |
tax__limio |
Tax |
String |
A short static message about tax to display in the shop basket. |
order-confirmation, single-page-checkout, switch-offers |
|
|
Commerce Behaviour |
sales_channel__limio |
Sales Channel |
Multi Picklist |
Allows this offer to be sold in Salesforce. |
associated-offers |
|
|
Commerce Behaviour |
requires_service_activation__limio |
Requires Service Activation |
Boolean |
If true, this offer will require activation on a separate Zuora order, accesible from MMA. NOTE: It also requires Zuora config ('Require Service Activation of Orders?' must be set to yes on 'Default Subscription and Order Settings') |
|
|
|
Commerce Behaviour |
default_quantity_options__limio |
Default Quantity |
|
Defines the starting quantity, the increments the offer amount can be changed by and the maximum quantity. |
add-to-basket-offers, single-page-checkout, switch-subscription |
|
|
Categorisation |
label__limio |
Offer Label |
Editable Picklist |
Used to identify campaigns under given labels (they are not the same labels at offer) |
|
|
|
Categorisation |
offer_type__limio |
The offer type |
Picklist |
Can be used by Salesforce agents to filter offers and data analytics for reporting |
|
|
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