Create a Journey based on Limio Segments & Journeys

Limio Segments & Journeys 

Limio Segments are groups of customers, like your highly engaged customers. Segments can also be used for defining Journeys. You can set up segments to make sure that every time a subscriber buys a specific product, then they get added to a specific segment as well.

Segments can be provided via the Limio API, can be passed to Limio via the authentication token, or via cookies. Doing it via the authentication token or cookies will require Limio support. 

For example, we can setup a Rescue Page journey which will use segments - so, if a customer is in a certain segment then we redirect them to certain page and show them different offers based on that. Another use case could be to redirect lapsed subscribers going to their MMA page to a winback page, redirecting a subscriber wishing to downgrade/upgrade to the relevant offers (see How to create a personalised switch experience with Switch Offers) or redirecting a subscriber wishing to cancel to the most relevant pages (see How to configure the Cancel and Cancel/Save journey).