Limio Journeys are the Limio technology that allows you to deliver dynamic experiences to your customers, such as geographic routing, A/B testing, or segmentation.
What is the technology behind Limio Journey?
Feel free to skip to the next session, but for the curious, here is an explainer of how Limio Journeys work.
Limio is a 'static site generator', which means every time you save a Campaign or Page in Limio, we immediately build a web page for it and store it on our server. At that point, it's online but cannot be accessed before it is published with a URL. It's like a car that's been built, but it's still in the factory.
When you publish the Campaign or Page with the URL, we serve this web page through our Content Delivery Network (CDN) and everyone on the web can then see it through its URL. Now the car is in the showroom and everyone can buy it.
Limio Journey works as a redirect based on a set of conditions. To take a practical example, say you arrive at the showroom and starts speaking English. The assistant might 'redirect' you to the English-speaking assistant. Or if you speak French, you might get 'redirected' to the French-speaking assistant.
Limio Journey works the same, but with URL. You set a starting point, say /showroom. You might then get redirected to /en/showroom or /fr/showroom, based on your location (UK or France).
Ok, got it, how can I create my first Limio Journey?
There are three core use cases for Limio Journeys:
- Geographical routing, so that a UK customer sees UK offers.
- A/B testing, so that different campaigns are shown to the same customers at random.
- Segmentation, so that customers are shown specific campaigns based on who they are.
To begin with, you will need at least one Campaign, but generally, you would expect to have multiple. For this guide, we will be taking a customer from the default page to a UK specific campaign.
Setting up your Journey
Step 1/5 - locate the 'Journey' tab in the 'Catalog' menu
Step 2/5 - click '+' button next to 'Journeys' to create a new Journey.
Step 3/5 - Limio will automatically create the page below. In order to begin your Journey, click on the link or pencil below 'Starting Point'.
A pop-up menu will appear that will ask you to provide the starting point. Remember, the starting point is just a URL that will then redirect people based on the conditions you will define in Step 5.
Step 4/5 (Optional) - Optionally, you can provide also fallback tag. If we fail to find a matching conditions for the customer, we will use the fallback tag you define. This can be a campaign, page, or another journey. Fear not, if nothing is defined, we will go to /default, which is usually the homepage of your site.
Step 5/5 - Now that we have defined the starting point and the fallback URLs, the next step is to chose the conditions and destinations where you want the customer to end up.
- On the left, the conditions regulates the conditions the customer must meet to be redirected to the destination. In our case we have set out that the customer must be based in the United Kingdom. The second condition states they must be authenticated, which simply means they have an account and have logged on to it. Satisfying both conditions then transfers the customer from 'journeytest' to '/uk/journeytest'
- To choose the destination, click on the URL and a pop-up menu will appear that allows you to locate the campaign you want to direct them to. In our case we have chosen '/uk/journeytest'.
You are done and can now press Save. Important note: Once you press Save, the journey is live. If you are not ready for it to be live, put a dummy starting point such as /placeholder25012021. Once you are ready for the Limio Journey to go live, change the dummy starting point to the real starting point.
Carrying out A/B testing
Journeys can also be configured to carry out A/B testing.
- The Split function is designed to create multiple destinations for the same conditions. This is primarily used for A/B testing. Once again, be aware that you must have created the campaigns before setting out journeys.
- You can also configure the percentage of customers going to multiple campaigns. This ratio is set by allocating percentages to the destinations equalling 100(%).
- In the example below, we have configured the customer destinations to be split equally between a 'journeytest' page and a 'journeytestalt' page.
Limio Segments & Journeys
Limio Segments are groups of customers, like your highly engaged customers. Segments can also be used for defining Journeys. You can set up segments to make sure that every time a subscriber buys a specific product, then they get added to a specific segment as well.
For example, we can setup a Rescue Campaign journey which will use segments - so, if a customer is in a certain segment then we redirect them to certain Campaign and show them different offers based on that.
If you have any further questions then feel free to reach out to us at email@example.com.